Topsy-Turvy FU [福倒（到)]

To those unfamiliar with Chinese culture, the Chinese character “福” (which means happiness, good fortune and luck) is often posted upside down because the Chinese character for “upside down”, “倒” is a homonym of the Chinese character for “to arrive”, “到”. 

So…

Upside down “福” = the arrival of happiness, good fortune and luck

As a typical Singaporean with the innate attribute of kiasuism (competitiveness) flowing through our veins, we must be doubly sure that the “福” is retained with us as long as possible. Hence, we created a pocket* for your “福” :-) 

*Tip for the the pantang (superstitious) ones, you can try putting in your business associates name cards in here and the odds may just work in your favour. No harm trying, right?    

Note: Each notebook comes with a book mark summarising the concept and idea behind the product, so that you can enjoy the product even more!  

Measurements & Specifications